How to send automatic follow-up emails to leads

Last updated 29 October 2026

On Pro and Scale, Replavia can email leads who shared their email but have not converted, about 24 and 72 hours later. It is off until you switch it on under Lead Inbox, then Follow-up.

Open Follow-up →

What it does

Some people share their email in a DM and then go quiet. Replavia can send them two short emails on your behalf: one about 24 hours later and one about 72 hours later.

Each email invites them back to your Instagram. It names your business as the sender and has a one-click unsubscribe link.

Follow-up emails are on Pro and Scale. On the Free plan, the Follow-up tab shows Upgrade to follow up.

Switch it on

Open Lead Inbox in the menu, then the Follow-up tab.
Open the Follow-up email panel.
Tick Send automatic follow-up emails.
Optional: fill in Sender name. This is the name leads see. Leave it blank to use your business name.
Optional: fill in Reply-to email. Replies go straight to this address, never to Replavia. Leave it blank to use your login email.
Click Save follow-up settings.

The sender name cannot contain an email address or a link. The sending address itself stays the same, which helps the emails reach the inbox.

Who gets the emails

A lead gets them only when all of these are true:

They shared an email address.
Their status in Lead Inbox is still New.
They have not unsubscribed or replied STOP.
Their data has not been deleted.

Replavia checks again just before each email. So if you change the lead to another status, like Converted, the next email is not sent.

When you switch the feature on, leads already in your inbox can also get the emails, if they still match these rules.

What the emails say

The wording is fixed. You choose the sender name and the reply-to address.

First email subject: “Your business: following up on your message”.
Second email subject: “Your business: still interested?”.

Both ask the person to message you on Instagram. The footer says the email was sent by Replavia on behalf of your business.

More than one Instagram account

With two or more accounts, a Per-account overrides panel appears. Each account can have its own sender name and reply-to address. Untick Follow-ups on to pause emails for just that account. Leads from a disconnected account do not get emails.

Turn it off

Untick Send automatic follow-up emails and save. Nothing more is sent, and emails already planned are cancelled.

Good to know

The unsubscribe link stops follow-up emails only. Your automations can still reply to that person on Instagram.
A reply of STOP on Instagram stops follow-up emails too. See How STOP, unsubscribe and unsend work.
No follow-up emails are sent while your account is suspended, restricted, cancelled or being deleted.
To collect emails in the first place, see How to capture emails and phone numbers.