# When is it worth moving from Free to Pro?

> Pro is worth it once you need more than 2 automations, more than 1,500 DMs a month, AI replies, follow-ups or a second account. It costs $9.99 a month, and you can cancel any time.

- Topic: Grow with Replavia
- In the app: Open Billing — https://app.replavia.com/billing
- Last checked: 2026-10-29
- Web page: https://replavia.com/help/when-to-upgrade-to-pro

The free plan does not end, and many people stay on it. Pro starts to pay for itself when a free limit stops you doing something that matters to you. Here are the signs to watch for.

## Signs you have outgrown Free

| Sign | Free | Pro |
|---|---|---|
| Automations switched on | 2 | Unlimited |
| DMs a month | 1,500 | Unlimited |
| Leads you can see | 1,000 | Unlimited |
| Instagram accounts | 1 | Up to 3 |
| AI drafts a month | None | 250 |

## You want more than 2 automations

On Free, you can save many automations but only 2 run at once. If you keep switching one off to run another, Pro removes that limit.

## You run out of DMs

Open **Billing** and look at **DMs this month**. When the 1,500 run out, automations stop answering until the next month. People who comment then get no DM.

If this happens most months, Pro is the fix. Pro has no monthly DM limit. See [I ran out of free DMs](https://replavia.com/help/get-more-free-dms).

## You want help answering

Pro adds two AI tools. They share one monthly pool of 250 AI drafts.

- **AI comment replies** draft public answers to questions on your posts. See [How AI comment replies work](https://replavia.com/help/ai-comment-replies).
- **The AI DM assistant** keeps chatting after your automation replies. See [How the AI DM assistant works](https://replavia.com/help/ai-dm-assistant).

## You want people to come back

- **Link reminders:** one DM to someone who did not open your link. See [How to see who clicks the link](https://replavia.com/help/track-link-clicks).
- **Follow-up emails:** sent to leads who shared an email. See [Automatic follow-up emails](https://replavia.com/help/follow-up-emails).
- **Lead notes, tags and status**, so you know who bought.

## You run campaigns and brand work

- **Campaign end dates** stop an automation on the day an offer ends. See [How to make an automation stop on a set date](https://replavia.com/help/campaign-end-dates).
- **Brand orders:** brands build an order on your media kit, with extras like usage rights. See [How brands order from your media kit](https://replavia.com/help/brand-orders).
- **More media kit designs.**

## Your account is busy or you add another

- **Sending pace:** raise it up to 200 DMs an hour and 2,000 a day. This becomes possible after an account's first week. See [Sending limits](https://replavia.com/help/sending-limits).
- **Up to 3 Instagram accounts** under one login.
- **Comment Shield:** more than 50 blocked words, and one-click delete.

## What Pro costs

Pro is $9.99 a month, or $99.90 a year, which gives you 2 months free. You are charged in US dollars.

1. Open **Billing**.
2. Choose **Monthly** or **Yearly**.
3. Click **Upgrade to Pro**.

## Good to know

- Payment goes through Stripe, and Replavia never stores your card. See [Is my money safe?](https://replavia.com/help/is-my-money-safe)
- There is no long contract. You can cancel yourself at any time. See [How to cancel your subscription](https://replavia.com/help/cancel-your-subscription).
- If you go back to Free, nothing is deleted. Extras are paused after 7 days. See [What happens when you downgrade](https://replavia.com/help/what-happens-when-you-downgrade).
- Need CRM sync or more than 3 accounts? See [When do I need the Scale plan?](https://replavia.com/help/when-to-move-to-scale)