# How to see who clicks the link in your DM

> The link in your automation’s DM is sent as a short tracked link, so Replavia counts real clicks and leaves out bots. On Pro and Scale, a person who never opens it can get one reminder DM.

- Topic: Automations
- Plans: Free: limited · Pro: included · Scale: included. Click counts on every plan. The reminder DM needs Pro or Scale.
- In the app: Open Automations — https://app.replavia.com/automations
- Last checked: 2026-10-29
- Web page: https://replavia.com/help/track-link-clicks

## How click tracking works

When you add a link with **Send a link button** and save, Replavia swaps it for a short tracked link. The person still lands on your page. On the way, Replavia counts the click.

You do not need to switch anything on. You keep seeing your own link in the builder.

## Where to see the clicks

- In the automation itself, under the link, as “clicks tracked”.
- On **Analytics**, in the **Link clicks** card.

## What counts as a click

- Bots and link previews are left out. When Instagram fetches a preview of your link, that visit is not counted.
- Replavia never stores the raw IP address of a visitor, only a scrambled version of it.
- Click records are deleted after 90 days. So there is no lifetime click total.

## Remind people who did not click (Pro and Scale)

If someone gets your link but never opens it, Replavia can send them one friendly DM a few hours later.

1. Open **Lead Inbox**, then the **Follow-up** tab.
2. Open **Link-click reminders**, tick **Send link-click reminders**, and click **Save**. This alone starts nothing.
3. Open an automation that sends a link. In **Remind them if they don’t click**, switch the reminder on.
4. Under **Send after**, pick 2, 4, 6, 12 or 20 hours.
5. Optional: write **Your message**. Leave it blank and Replavia writes a friendly one that says it is automatic.
6. Save the automation.

## When a reminder is sent

- Only to people who did not click. If they click first, the reminder is cancelled.
- Once per person for each automation, and never more than one a week across all your automations.
- Only while Instagram still allows a reply. Instagram allows messages within 24 hours of the person’s last message. See [The 24-hour window](https://replavia.com/help/instagram-24-hour-window).
- So it works after a button tap, a keyword DM or a story reply. A link sent as the only reply to a comment gets no reminder.

## Good to know

- A reminder is a normal DM, so it counts toward your sending limits.
- Writing your own reminder? Say it is automatic. Do not mention that the link went unopened, because that reads as being watched.
- Running several brands? In **Link-click reminders**, you can pause one account without touching the others.
- **Analytics** shows how many reminders went out and how many people clicked afterwards.